Check out your
Calm Business Bottleneck
results!
You're a Misunderstood Marketer!
Don't fret though, friend, because this is a great opportunity! With just a bit of clarification in your messaging and simplification in your business structure, your business efforts will become much more potent! 💪
You are multi-talented and action-oriented but too often you find yourself torn between your various passions and multiple audiences and you struggle to communicate what your business does effectively because you want to serve everyone.
Your greatest opportunity for growth is in clarifying your target audience and honing your messaging so you can communicate in a more powerful, direct way.
You can turn this blindspot into a huge chance for you to improve your business.
Want to know how? Keep reading!
The #1 Thing to Avoid as a
Misunderstood Marketer
Every time you add a new project or offering to the mix, your efforts become a bit more diluted. That doesn’t mean you should try to turn your multi-passionate heart into something it’s not and narrow your focus way down; it just means that you need to identify a clear hierarchy for your various interests so your messaging becomes clear and your target audience feels like you’re speaking to them (instead of trying to talk to everyone.)
If you're trying to talk to everyone and prioritizing everything, you're actually connecting with no one and prioritizing nothing.
Three Strategies to
🚀 Boost Your Revenue
as a
Misunderstood Marketer
1. Simplify and prioritize your offerings.
If you have more than three products or services you offer, narrow it down to the primary three you want to highlight and then rank them in order of the value they offer to your bottom line. Whichever offering is in your #1 slot needs to become the one you focus the most of your energy toward and the one most appealing to your ideal customer.
2. Get specific about who your customer is.
You’ve likely been trying to speak to more than one type of specific person and that leads to a muddy marketing message. Get clear on who your customer is for that #1 offering and what makes them unique. What do they struggle with? What do they resonate with? Then, don’t be afraid to attract those people and repel people who don’t fit that mold.
3. Make your customer the hero.
This is possibly one of the biggest mistakes we see marketers make, but it’s also the easiest to fix. In your messaging, be sure that you are spending more time talking about your customer and less time talking about yourself. How does your business make their life better? What problem do you solve for them? And what is the clear outcome that they can expect if they buy your offering?
